Innovation Lab

Our dedicated Innovation Solutions Group and product development teams proactively monitor the marketplace and work with leading affiliates to uncover and respond to evolving requirements, trends and best practices with differentiating products and services, including smart packaging. We’ve been staying ahead of the curve for our customers for over a century.

Packaging is no longer static. It creates dynamic and meaningful connections that deliver insights.

As the Internet of Things (IoT) continues to grow, smart packaging has evolved to become a two-way connected platform that builds real-time, digital bridges to share information, nurture relationships and deliver insights like never before. From embedded Near-Field Communication (NFC) tags to transmitting printed electronics, our range of packaging technologies connect to the Internet creating near-limitless possibilities.

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CpaX™ Connected Packaging

In today’s contactless world, CpaX™ Connected Packaging allows brands to become their own medium with a direct connection to consumers. Disruptive, timely and sustainable, CpaX™ delivers unlimited potential in data, creative and measurement, with a unique opportunity to improve consumer wellness and bring joy through marketing as smart packaging comes to life.

CpaX™ Benefits

Consumer & Patient Experience

Help consumers make informed decisions and improve health outcomes

Medication Adherence

Detect whether medications have been accessed, send reminders and notifications to patients and caregivers, and store data to improve and sustain patient adherence to medications.

Product Integrity

Ensure the right products reach consumers safely

Inventory & Lifecycle

Launch products to market quickly and sustainably

CpaX™ Partners

Our commitment to bringing innovation to market puts us at the forefront of the digital packaging evolution. We’re proud to collaborate with industry-leading organizations to both trial and develop a range of packaging technology options. Be sure to contact us if you’re interested in partnering.

What's New and What's Next

Smart Packaging: Looks to Move Forward

There has been a lot of interest in creating smart packaging, allowing companies to connect with consumers. Andrew Wong reports there is certainly a greater presence for flexible and printed electronics in smart packaging applications.

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NFC-Authenticated COVID-19 Test Kits

Jones Healthcare Group, TPG Rewards and NXP Semiconductors announced a digitized verification and integrity protection solution to authenticate COVID-19 test kits.

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